Some marketing campaigns look terrible at first. They seem confusing, risky, awkward, or completely disconnected from what ...

Before DVRs and streaming services, commercials were almost impossible to avoid. You watched them between sitcoms, cartoons, ...

A candidate in the Makerfield by-election has revealed more about why he is campaigning dressed as a fox.

EastEnders' Danny Dyer has teamed up with Hollywood star Rob Lowe for a hilarious ad campaign ahead of the launch of the ...

Canadian Club has unveiled the latest evolution of its longstanding 'Over Beer?' platform, reinforcing the brand's strategic ...

Is there a “for sale” sign outside the governor’s mansion? Tom Steyer sure hopes so. The billionaire has spent about $200 ...

Renna is currently starring in a new ad for Hershey's that calls to mind his role in the iconic 1993 film ...

Superhero partnerships can easily drift into lazy licensing exercises where a logo gets slapped onto packaging and everybody pretends that counts as a campaign. Ulta Beauty avoids that trap by ...

The Bob’s Discount Furniture advertising director is stepping down after more than three decades with the company and ...

The studios spend hundreds of millions trying to manufacture exactly what Boots Riley pulled off. Now that's a movement.

Trendjacking has evolved from being a more reactive social media tactic into a serious tool for business growth. 78% of ...

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