A pro makeup artist ranks the latest beauty releases, including e.l.f.’s newest products, and weighs which launches feel ...

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. These affordable E.L.F. favourites are ...

On Wednesday, April 29, e.l.f. announced their founding partnership with the International Dance League, the world's first ...

HuffPost reports that e.l.f.’s $8 Camo Liquid Blush is earning rave reviews for its pigmentation, blendability, and finish, with many calling it a dupe for Selena Gomez’s Rare Beauty Soft Pinch blush.

Ashley Tisdale celebrated a big moment as her wellness brand Being Frenshe exceeded $250 million in sales four years after ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty, is welcoming its fourth season with professional race car driver Katherine ...

Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, announces its founding partnership ...