Many businesses make a critical mistake when defining customer value: they treat it as a fluid, ever-changing metric rather than a fixed, measurable figure. For example, I once spoke to a business ...

One of the most important strategic moves any organization can make, regardless if it’s a corporate giant or a solo consultancy, is to be able to harness the power of the new media tools to know and ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

Customer lifetime value (CLV) is a business metric used to determine the amount of money customers will spend on your products or service over time. For example, if someone is loyal to an auto brand ...