Add Yahoo as a preferred source to see more of our stories on Google. california raisin mascot dancing - Joe Raedle/Getty Images Let's get real for a second: Raisins are not typically considered cool.
Weird History Food is taking you back to the 80s to revisit the California Raisins. in 1986, Will Vinton and his advertising team at Foote, Cone & Belding launched a particularly innovative campaign ...
The Takeout on MSN
The Desperate Ploy To Make Raisins Cool That Actually Worked
In the 1970s and early '80s, nobody wanted to eat raisins. At least, that's how the California Raisin Advisory Board (CALRAB) ...
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