Forbes contributors publish independent expert analyses and insights. On the surface, the recent announcement that TWG AI had entered into a multi-year partnership with Cadillac Formula 1 may look ...

GM unveiled a version of the livery at its new global headquarters in Detroit last month at the sold-out Detroit Free Press Breakfast Club event. The livery reveal was the second ad that GM ran on ...

Copyright 2026 The Associated Press. All Rights Reserved. Copyright 2026 The Associated Press. All Rights Reserved. Michael Bay arrives for the world premiere of ...

Thinking over dinner about how to turn his new Formula 1 team into “America’s Team,” Dan Towriss’ “aha” moment came when he considered the Super Bowl. Not everyone can decide they want to run a ...

GM unveiled a version of the livery at its new global headquarters in Detroit last month at the sold-out Detroit Free Press Breakfast Club event. The livery reveal was the second ad that GM ran on ...

Cadillac F1 Team is making its debut in Formula 1 this season. Valtteri Bottas and Sergio Perez are the team's drivers. Fanatics has Cadillac F1 Team gear available now. Motorsports fans in the United ...

Cadillac Formula One CEO Dan Towriss said he hoped for an amicable settlement to legal action taken by Hollywood director Michael Bay over a livery launch commercial during Sunday's Super Bowl. The ...

Cadillac F1 CEO hopes for amicable settlement Super Bowl commercial launched team's 2026 car livery Feb 9 (Reuters) - Cadillac Formula One CEO Dan Towriss said he hoped for an amicable settlement to ...

Cadillac F1's adventure shifted back into gear on Monday in Bahrain, as the American marque let its 2026 challenger stretch its legs in public – and in full color. Just hours after grabbing eyeballs ...

Cadillac finally took the covers off its first Formula 1 car in grand fashion on Sunday, debuting its asymmetrical livery in a fourth quarter Super Bowl ad. The slick commercial was scored by one of ...

Cadillac F1 revealed its first livery in a commercial during Super Bowl LX. The new team will be the 11th on the Formula 1 grid and is owned by TWG Motorsports. F1 veterans Sergio Perez and Valtteri ...

Cadillac F1 Shocked the entire motor sports world on Sunday with its one-of-a-kind Super Bowl ad, in which Formula 1’s newest manufacturer unveiled its 2026 livery. In preparation of Cadillac F1’s ...