You want to get your child that 'must have' toy and it is nowhere to be found. Use caution when looking online. Don't be ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

The beloved toy was a finalist seven times before finally crossing the finish line!” Hasbro's mini-horses, distinguishable by ...

ROCHESTER, N.Y. -- My Little Pony finally made it to the winner's circle. After years as an also-ran, the pastel-colored ...

The 2024 Lego Star Wars advent calendar is selling faster than the Millennium Falcon can do the Kessel Run. View Entire Post ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...