The impact of tightening marketing budgets with intensifying competition has decision makers exploring new ways to maximize ...

Looking at the data by size of company, 17% of marketers in large B2B firms (250 employees or more) have cut agency spend due ...

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

“Our mission has always been to redefine B2B demand generation by keeping it real, verified, human, and compliant. At ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

The next era of B2B advertising will be measured in outcomes, driven by AI, multi-channel orchestration, and buyer-centric ...

Find out more about Technology does not generate value on its own, but rather when integrated into customer processes, don't ...

The ability to reach sales and marketing objectives is largely contingent on data. And, in 2021, the B2B industry underwent a monumental shift toward intent data: 66% of B2B marketers reported ...

If the evolution of job titles is a measure of progress, then the shift to redefine the world of B2B marketing is clearly moving fast. Marketing Week’s 2025 State of B2B Marketing study has picked up ...

This is an industry dominated by data, technology and methodologies, but ultimately it is humans that determine its success ...