Apple’s innovation lag and reliance on external partners for advanced AI features signal a defensive position in the tech ...

The first quarter of 2025 saw 301.4 million smartphones shipped globally, marking a 0.4% increase. Samsung regained the top ...

Steve Jobs died 14-years ago yet his shadow looms large over Apple Park, the tech titan’s headquarters nestled in rolling native grassland and orchards in Cupertino, California.

A TOP Apple executive has revealed the best new tricks coming to your phone later this year – and there’s a bonus upgrade for drivers too. In a UK-exclusive chat with The Sun, Apple’s Greg Joswiak ...

But at its core, Apple's strategy is not to spotlight AI - it's to make it quietly enhance the experience. Announced at WWDC last year, Apple Intelligence is the company's formal branding for its AI ...

There’s a lot of noise in the world of artificial intelligence right now. Chatbots, copilots, digital clones. All the tech companies are falling over ...

Mattel has announced a major partnership with OpenAI to create AI-powered toys for its iconic brands like Barbie, with the ...

Last year, Apple’s WWDC keynote highlighted the company’s ambitious strides in AI. This year, the company toned down its ...

Apple Inc., long the envy of its Silicon Valley peers, is now facing one of the most trying times of the post-Steve Jobs era.

Yep, Google and Microsoft are ahead now, but taking the time to deliver a thoughtful, truly useful AI approach is very Apple, and it's ultimately the right move.

Updates to Apple Intelligence will power new live translations features and more across iOS 26 and macOS Tahoe.