After Anthropic's Super Bowl ads, Claude's app reached the top 10 on the U.S. App Store.

Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.

Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

If you’re using a Xiaomi, Redmi or POCO phone running HyperOS, you might notice ads showing up inside many system apps, from the Downloads and Mi Browser to Music, Security and Themes. Fortunately, ...

Claude chatbot hits No. 7 on App Store after Anthropic's Super Bowl ad, gaining 11% more users and 32% higher downloads while ...

Delhi-based CA Nitin Kaushik has shared the story of a final-year engineering student who went missing after losing Rs 12 ...

As India’s advertising spends outperform global ad markets, agency networks like WPP are focusing on the role of AI in ...

Most mobile app risk comes from software your organization didn’t build, approve, or even know existed.

Hulu is not shutting down immediately, and Disney has not announced a universal end date for the standalone Hulu app. For now ...