Marketing a drink as 'zero sugar, zero calories' positions it as healthy, and Kim Kardashian's involvement adds influencer appeal.

A behavioral neurologist is seeing more patients whose carefully curated brain-health supplement stacks may be doing the opposite of what they intended — and the science behind why is something the ...

Online wellness communities are rebranding nicotine pouches as a cognitive performance tool, stacking them alongside ...

Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.

Genuine Parts Company is rated a Hold due to current multiples and separation risks despite solid balance sheet fundamentals.

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Editor's Note: This article is sponsored by ONNIT Alpha BRAIN. Competitive PC and console gamers know that your mental state is just as vital as your skills and equipment when it comes to winning. If ...

By Hugo Francisco de Souza Can combining two gut hormone pathways unlock better obesity treatments? In the first human trial ...

Sci-Fi Shows Fallout season 2 star Justin Theroux says he'd be "happy" if Mr. House "got left in the Vault" Sci-Fi Shows Fallout season 2 release date, cast, reviews, and everything we else we know ...

For years, young people have been caricatured as attention-seeking and obsessed with online popularity. But new research suggests the next generation is moving in a very different direction, ...

A new deep-learning AI model may help scientists better decipher the plot of the genetic instruction book and learn how typos alter the story. AlphaGenome, created by Google DeepMind, is the latest in ...

A blue-and-gray 3D representation of a strand of DNA with other strands floating in the background. Google has officially released its AlphaGenome machine learning model, which can predict the ...