Spotify today announced plans to adopt Apple's HTTP Live Streaming (HLS) technology for video podcasts, a move that will ...
Moving performance advertising and marketing deeper into TV, Comcast has released a local tool via the Model Context Protocol ...
Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...
A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and ...
Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for ...
As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV ...
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TV giants join forces to unify ad performance data
Who’s teaming up?: A+E, AMC, Fox, NBCUniversal, Paramount, Warner Bros. Discovery and others are uniting with OpenAP to create a shared ad performance data framework. Why it matters: The ...
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative ...
Before we measure what an ad achieved, shouldn't we first be able to confirm what the ad actually ran against?
Variety has announced its 2026 list of 8 API Up Next in Entertainment. The annual list curated in collaboration with Gold ...
Nothing lasts forever in the world of tech, as age can wreak havoc on API access and security requirements that devices ...
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