Cinemark, IMAX, and Sony are among the beneficiaries if the Spider-Man: Brand New Day is a blockbuster this summer.
The big screen operators are charging astonishing prices for premium format seats and opening-night showings.
Theaters just borrowed the airline pricing playbook — and $50 tickets are only the beginning.
FRIDAY AFTERNOON UPDATE: Kane Parsons knows how to connect with the under 35 demo (a massive 87% turnout since last night) ...