Blue Origin launched its towering New Glenn rocket for the first time early Monday, in a crucial milestone for Jeff Bezos' space company.

Blue Origin will try, try again to launch its heavy-lift New Glenn rocket to orbit for the first time — if the Florida weather cooperates.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

Amazon founder Jeff Bezos (and many others) posted pics of Blue Origin’s New Glenn rocket, named for astronaut John Glenn, on social after liftoff.

Blue Origin's successful maiden launch of New Glenn rocket made billionaire Jeff Bezos hungry. He ate breakfast at a Space Coast diner in Florida after

Blue Origin, company founded by billionaire Jeff Bezos, will launch massive New Glenn rocket. You can livestream coverage on iPhone, Android, YouTube.

Blue Origin is once again counting down to the first launch of its orbital-class New Glenn rocket, buoyed by a better weather forecast.

New Glenn, a multistage rocket named after John Glenn, the first American to orbit Earth, is the first Blue Origin rocket to reach orbit. That puts the company, founded by former Amazon CEO Jeff Bezos, in good position to join Elon Musk’s busy SpaceX brand as a major player in the cellular satellite industry and beyond.

Blue Origin successfully launched its two-stage heavy-lift New Glenn rocket on its unmanned maiden voyage into space early Thursday, achieving the mission's primary goal of reaching orbit.

Jeff Bezos’s Blue Origin launched its New Glenn rocket into orbit early Thursday, in a critical milestone that comes some 25 years after the billionaire founded the company with the goal of reducing the cost of access to space.

The New Glenn makes it safely into orbit for the inaugural test flight of a rocket that could rival those in Elon Musk's SpaceX fleet.