Healthcare company Haleon has become Uefa Medical’s first ‘Health Partner’ and the second corporate sponsor signed this year to Uefa’s central programmes, rather than club and national ...

French club Asvel has pledged its commitment to Euroleague Basketball after taking on new investors, but has called on the continental league to work with the NBA on a new era for the sport.

Several broadcasters in Ghana will be able to show the 2026 Fifa World Cup as part of a consortium, according to the country’s sports and recreation minister.

McDonald’s has signed its first stadium naming rights agreement in the US, striking a deal with the Chicago Fire for the MLS club’s new home.

OneSoccer’s bid to grow its audience base in Canada has received a significant boost after a top Ontario court dismissed Rogers Communications’ latest appeal in a long-running carriage dispute.

International rights to the men’s Coupe de France and the women’s Arkema Première Ligue are on the market after the French Football Federation (FFF) launched concurrent ITTs, SportBusiness understands ...

A new pay-TV broadcaster is being sought in Africa for next week’s Coupe de France final after the French Football Federation (FFF) ripped up its contract with New World TV.

DAZN has followed up its recent breakthrough with Telenet by reaching a Belgian Pro League distribution agreement with Proximus, the rival telco.

IMG will continue to represent the international archive rights to the top tier of German football in a renewal agreed with Bundesliga Media, the newly badged sales and digital unit of the Bundesliga.

Wearable tech firm Whoop has announced a three-year sponsorship of the Boston Red Sox, marking the company’s first foray into MLB sponsorship.

Arizona will host a series of UFC, WWE, PBR and Zuffa Boxing events over the next three years, under a financial incentive package agreement with TKO — the latest in a growing trend of such ...

Organisers of the controversial Enhanced Games have finally announced a broadcast deal for this month’s inaugural event, a North America-wide agreement with Roku. Roku Sports ...