In one instance, a chatbot using the voice of actor and wrestler John Cena reportedly described a graphic sexual scenario to ...

WPP and Interpublic Group, have not yet seen a significant impact on client spending, although WPP has warned that its sales ...

The cookie company allegedly used songs by high-profile artists including Lizzo, Mariah Carey, Ariana Grande, and Beyoncé without authorisation.

Indian summer marketing has undergone an evolution through the decades. Moving beyond traditional themes brands are increasingly focusing on personalision.

As part of this report, Smadex’s CTV Guide breaks down how Connected TV is stepping up as a full-funnel, performance-led channel with real, measurable impact.

Perplexity plans to use this data to serve targeted ads through its Discover feed. Srinivas said he believes users will ...

This week's ads tackle themes of public scrutiny, climate change, nostalgia, and competitive spirit through humour, ...

UltraTech Cement’s ‘MahaKumbh ka MahaSankalp’ initiative transformed plastic waste into a valuable energy source, ensuring a ...

PRESS DISPOSAL,' the campaign invites people to symbolically throw away the emotional remnants of their exes — from fake ...

In this article, Jyoti Chugh Bhatia of Gozoop Creative decodes how beverage brands are turning up the heat with culturally ...

Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...

Sarvesh Bagla of Techmagnate highlights how a strong organic digital strategy can future-proof India’s BFSI sector against ...