The Collective, Wasserman’s women-focused global advocacy and advisory business, has released the first installment of The ...

Amazon has quietly increased the ad load on Prime Video to between four and six minutes per hour, according to a report from ...

In a move that promises to redefine how fashion and lifestyle brands measure success, The Thoughtful Agency has launched a ...

We didn't have Mmes Blue & Phillips down as marketing genii, until we discovered how much our estranged uncle spends on them.

Taboola sides with publishers with new AI tool. Just as well really, or this article could have been very different.

Forget lemon-lime and black cherry, Liquid Death is cranking the heat all the way up with its latest limited-edition flavour: Deathberry Inferno, a sparkling water made with strawberry… and ghost ...

Measurement a contentious issue; still no verdict on whether 'influencers' should be called 'content creators' or 'entrepreneurs'.

Meta has taken legal action against a Hong Kong company that runs ‘nudify’ app ads on its platforms. The Silicon Valley giant is suing Joy Timeline HK Limited, the entity behind CrushAI apps, which ...

Despite WARC’s projected 4.0 per cent cut in automotive advertising spend this year (an improvement on the 7.3 per cent originally projected in March), the sector should rebound next year with a 7.5 ...

Pepsi has tossed out the classic ‘name-on-the-bottle’ gimmick and handed the spotlight to what it’s calling “the real main character” of summer: food. The limited-edition bottles now proudly sport ...

Looks like U.S. football fans aren’t just ready for kick-off, they’re ready to buy whatever brand sponsors the goalpost.

Rumour has it Pepper Money used up its budget before it hired actors, so therefore the company looked in house.