If aspiration is now adjacent rather than upward, creative needs to recalibrate. Less projection, more recognition. The ...

With the countdown to the Media Awards 2026 now underway, dmg media Ireland and Virgin Media Television have been announced ...

Ireland’s brightest young creative professionals gathered today for the official briefing of the 2026 Irish Young Lions ...

Audience first planning that behaves like digital, but with physical impact: OOH will never lose its broadcast power. That ...

One of Ireland’s most popular lifestyle programmes, Home of the Year, will return to screens next month for its 12th series, ...

The Irish events company, Davis Experience and Events has acquired Whitelight Events, marking the first deal of its kind for ...

The latest episode of The Irish Marketing Podcast has dropped. With the Association of Advertisers in Ireland (AAI) marking ...

Fiona Field, one of adland’s leading lights in recent years is stepping down as managing director of the Omnicom-owned OMD.

Public confidence varies significantly by context. Trust is strongest in productivity-related tasks, with 62% confident in AI assisting with learning, creativity or career guidance. Confidence ...

The latest winners cover Alcohol, Low and No, Food, Financial, Dining and Media, alongside our inaugural award for Best Dynamic. Across very different categories, the pattern is consistent with ...

In Ireland, the arrival of the Guinness Six Nations isn’t just a sporting event, it’s a marketing season. Rugby doesn’t simply kick off on the pitch, it scrummages its way across the advertising ...

Leading Irish advertising technology platform, Buymedia, has donated more than €120,000 to charities nationwide, raised through its Advertise for Good initiative. The business celebrated the milestone ...