While South Africa’s music industry continues to chase the next hit, the next platform and the next big moment, Gallo ...

At the AdForum Summit in London last October, one message kept surfacing: social and influencer marketing has become the fastest-growing ...

Carat South Africa has been named Most Balanced Media Agency of the Decade, the first-ever SCOPEN award of its kind.

At the start of every year, the marketing industry engages in a familiar, high-stakes ritual: the prophecy game. The industry ...

Africa isn't one market. It's 53 countries, over a thousand languages and a tangle of cultures, regulations and consumer ...

The advertising, media and marketing industries are living in a golden era of media measurement. Almost everything can be ...

American artificial intelligence (AI) company Anthropic this month attracted applause – and a surge in users – for clever advertisements ...

Tumi Rabanye is the new head of marketing at Kaya 959. She brings more than 20 years of experience in brand strategy and ...

Many of us have been waiting many, many years for advertisers and agencies to view streaming and linear TV channels ...

Kagiso Media Radio has rebranded to Kagiso Connect, a name that now reflects the company's move into research, digital ...

Digital billboards are an inescapable part of our urban landscape, lighting up highways and malls alike. As more of them ...

I’m paraphrasing, but I’ve always enjoyed Seth Godin’s definition of remarkable: “The word ‘remarkable’ literally means something worth making a ...