Data shows McDonald's has been unable to maintain the momentum created by the return of Snack Wraps as traffic declines outpace other fast-food chains.

One summer after Kendrick Lamar and Drake's intense rap feud, a new "wrap" battle has emerged. The McDonald's Snack Wrap has officially returned to US menus on Thursday, July 10. Fans have been ...

Data from Placer.ai shows that after a strong start, visits fell each week throughout August and have remained below the broader QSR category ...

The beloved McDonald's Snack Wrap is back — well, almost. After years of rumors and speculation, followed by confirmation by McDonald's of its forthcoming return — and then months of teases — the ...

In this week’s edition of the weekly restaurant finance newsletter, we discuss the stubborn traffic challenges at chains ...

When McDonald’s brought back the Snack Wrap, everyone cheered. That first bite of the iconic menu item had fans transported back in time. Now, the popular food is getting a flavor upgrade, and it is a ...

McDonald's Extra Value Meals campaign with 5% lower prices hasn't reversed declining foot traffic, with visits down 3-5% post ...

McDonald's is expanding its value menu as low-income customers dial back their spending on fast food. Here's when the new prices kick in.

These sweet and salty treats satisfy a snack attack with a tasty sprinkle of nostalgia. When it comes to our favorite snacks ...

Wendy’s has finally joined the likes of McDonald’s, Chick-fil-A, Popeyes, and even Arby’s by adding new chicken tenders to its menu. The new crispy Chicken Tendys are made with all-white meat chicken ...

The game returns with a digital touch but the same original concept: customers can buy eligible menu items for the chance to ...