What started as a kind gesture between two friends has grown into a game-changing move by a toy company to make its masterpieces more inclusive. Lego has announced its new pilot program,"Lego Audio ...

With the new year fast approaching, The LEGO Group has officially unveiled its Winter 2026 LEGO City offerings, which ...

The holiday season is all about creating cherished memories with family. While decorating the tree and baking cookies are ...

I’m allergic to cats, but the one sitting on my desk, purring when I pet it, is dander-free, almost 100% plastic, and built and programmed by me. Frankie the Cat is just one of a five robot-building ...

If you're thinking about buying Christmas presents for children, chances are a Lego set isn't too far from your mind. The endless creativity that Lego bricks present means they can be used for far ...

A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

For my son’s 4-year-old birthday, my sister-in-law gave him a big box of LEGOs. While it comes with a set of instructions on how to make a windmill, a lighthouse, or even an igloo, you are encouraged ...