Google Ads has confirmed a technical issue that is impacting Discovery campaigns. The platform is in the process of trying to resolve the error, which is causing some account-level site and app ...

Google's newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023. Google is transitioning Discovery campaigns to new ...

Providing marketers with the ability to target audiences across multiple Google surfaces including the Discover feed, Gmail and YouTube, Deutsche Bank analyst Lloyd Walmsley sees a “significant ...

Google is strengthening advertising ties with major media companies amid a broader push into ad-supported streaming. In a presentation kicking off the NewFronts in New York, Google execs gave ...

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those lucky enough to be part of the beta test have seen and ...