Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

Explore six email analytics tools for filmmakers to learn what works in campaigns. Discover their features for tracking ...

AI powered inbox filtering from Google and Apple impact more than 70% of emails received. Although AI in our everyday vernacular is a relatively recent phenomenon, that level of inbox infiltration ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.