In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

Consumers today are free to connect with the brands, ads and social accounts that appeal to them. If they're interested in a brand's products and services, they'll pursue interaction, giving ...

A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to ...

Breaking through as a commodity isn’t about being better—it’s about being different. Consider water, perhaps the ultimate commodity. Yet, Liquid Death turned plain water into a $700 million brand by ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A strong, cohesive brand is critical to success. But here’s the kicker: Most companies pour ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers. Members of Fast Company Executive Board share their expert ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

An optimized productization strategy is integral to achieving sustainable business growth. At its core, productization transforms your product or service into a marketable offering for your target ...

The Internet has brought about one huge change in our everyday lives. These days each of us has a voice, and any of us can become a brand. Whether that’s a good or a bad thing remains a matter of ...

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. Photo Credit: Whit McGuire The rise of ...