“It’s not surprising that in these studies people conformed, because…they’re being pulled in two directions, it’s authority, they might get in trouble or they want to be what’s called socially ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

This week I’m glad that those who needed “permission” from our governor to remove their masks will finally be able to breath the air and show their beautiful faces to the world. In the beginning we ...

There are plenty of tests that study conformity, but measuring anti-conformity is a tougher proposition. How do you measure something that is only evident after you make your influence felt?

At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...