Major algorithm change: Bilibili has retired its 'Guess You Like' system, introducing a new content-matching model to reshape user recommendations. Strategic engagement gamble: The shift seeks to add ...

Chinese video-streaming and mobile gaming company Bilibili, once an investor darling for its popularity among the country’s youth, is losing some of its shine as more people question business models ...

For example, we are already among the top five market player in verticals like game and 3C and digital products. Another example would be for FMCG ads, which are part of young generation necessity ...

In May 2026, Bilibili is no longer just the go-to destination for anime and gaming; it has become the testing ground for the future of digital creation. With the launch of its inaugural AI Creation ...