LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. LeBron James has been the premier player in ...

Nike is selling LeBron Witness 8 sneakers for just $65. The retail price for these popular shoes is usually $110, so the discount offers shoppers a savings of 40%. Six different color ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

A little more than a decade later, James signed a historic lifetime contract with Nike worth approximately $1 billion in 2015. So far, the Nike LeBron sneaker line has launched 22 signature models ...

Lebron James' new lifetime deal with Nike is believed to be the largest single-athlete deal in Nike's history. Produced by Jacqui Frank. Original reporting by Emmet Knowlton. Follow BI Video ...

LeBron James ... with Nike. Few could have predicted the impact that Nike and Jordan would have on the world with this collaboration. In 1985, Nike launched the Air Jordan 1.

Nike LeBron Witness 8 Basketball Shoes are now selling ... makes you feel like you are “walking on air” like King James himself. They're also very grippy thanks to a classic herringbone ...

LeBron James signed with Nike in 2003, but he almost ended up with Reebok instead. James said he had three pitches, one from Nike, Reebok and Adidas, during a recent appearance on "New Heights." ...

Basketball player LeBron James has been with Nike his entire career, signing a $90m contract with the company when he left high school in 2003. The LA Lakers player lends his name to many clothing and ...