Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Venus Williams has signed on as an investor and brand ambassador for the app incentivizing walking by offering rewards.

Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.

The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.

The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.

It’s no surprise that 66% of brands now have in-house agencies and another 21% are considering one. We understand the appeal ...

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber ...

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an ...

Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.

61% of Americans are concerned about the use of generative AI (GenAI) for misinformation and deepfakes, a new report from ...