Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm ...

With a 31% increase in the number of campaigns year-over-year, marketers are forced to do more with budgets that are ...

Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.

Venus Williams has signed on as an investor and brand ambassador for the app incentivizing walking by offering rewards.

The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp.

The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.

It’s no surprise that 66% of brands now have in-house agencies and another 21% are considering one. We understand the appeal ...

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber ...

Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an ...

61% of Americans are concerned about the use of generative AI (GenAI) for misinformation and deepfakes, a new report from ...