Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ...
This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market. Agentic media planning and buying could shake up programmatic ...
The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the past two weeks, both sides — the DOJ and Google — laid out their ...
While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and ...
This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series → OpenAI and its first ad tech partner Criteo ...
YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...
The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...
This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...
Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be ...
The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they involved huge and messy datasets. The team behind figuring out how to use AI to ...
Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...
Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad ...
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