The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

The first AI-powered product could launch later this year.

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel partners with OpenAI to build AI-enhanced products and streamline development with ChatGPT. Safety and privacy remain top priorities.

Mattel is partnering with OpenAI to develop AI-powered toys and experiences around its portfolio of brands. The maker of Barbie dolls and Hot Wheels cars said Thursday that the agreement will bring ...