But Corporate America has to learn to speak a new language — one that informs shareholders and customers about the effects from tariffs while avoiding reaction from Trump on social media or a threat from him or his administration to punish or investigate a company.

A new era of tariff-induced price increases is rippling through the U.S. retail scene as President Donald Trump trade policies force major players like Shein, Temu, and Walmart to adjust their price tags.

Walmart, considered a proxy for U.S. consumer health, said last week that it would have to raise prices to deal with tariffs even as it maintained its full-year forecast. Trump castigated the company,