Samsung upgraded the Galaxy S25 and S25 Plus with a powerful new processor, enhanced AI features, and a slight bump in battery life.

Samsung's Galaxy S25, S25 Plus and S25 Ultra share many similarities, in both their appearance and what's on the inside. So deciding which of the new phones to get – or whether to even get a new Galaxy phone at all – can be tricky.

Samsung is emailing customers the code “S25APP” which knocks 5% off the total price of the device when it is bought in the Samsung Shopping app. This appears to be a rebrand of the long-standing “APP5” discount issued to first-time buyers.