Elon Musk has accused Apple of unfairly favoring ChatGPT on its App Store and threatened legal action, triggering a fiery exchange with OpenAI CEO Sam Altman on Tuesday.DeepSeek and Perplexity compete with OpenAI and Musk's startup xAI.

Musk threatens to sue Apple for allegedly favoring ChatGPT and blocking other AI rivals from the App Store's top spot. Altman notes that Musk was accused of juicing his own algorithm on X.

Apple has denied Elon Musk's accusation that it's favoring OpenAI in its App Store rankings and making it impossible for other AI companies to reach the top. In a statement sent to Bloomberg, Apple said the App Store is "designed to be fair and free of bias.