Beyoncé's "Cowboy Carter" tour isn’t just a musical masterpiece; it’s also a business blueprint, showcasing her expertise as both an entertainer and a brand strategist. The Grammy-winning singer kicked off the third show at MetLife Stadium in East Rutherford,

Beyoncé’s Cécred hair care brand leads immersive fan activations through a chrome-wrapped Roadshow trailer, with stops at select Ulta Beauty locations—the tour’s official beauty retail partner. Vibee is also providing curated travel packages,