Astronomer has hired Gwyneth Paltrow as a "temporary spokesperson" following the social media firestorm that involved two now-former company executives and a Coldplay concert “kiss cam" last week.Paltrow appeared in a television-style spot on Astronomer's social media on Friday making a pitch for the company's everyday strengths.

Kristin Cabot, the chief people officer of Astronomer, has resigned, the company confirmed to CNN Thursday.

The episode resulted in endless memes, parody videos and screenshots of the pair’s shocked faces filling social media feeds.