When you’re running video ads on YouTube, whether through a Demand Gen campaign or a Video campaign, you’ll primarily encounter three types of ad placements: in-stream, Shorts, and in-feed. 1 ...

A key advantage of shorts is their versatility across platforms and placements. A single vertical ad can run seamlessly on YouTube, TikTok , Instagram , and Facebook, across multiple placements.

YouTube is launching a "Select Shorts" ad offering to give advertisers the ability to engage audiences across a variety of content genres by placing their ads alongside best-performing Shorts.

Dive Insight: As the need for brand safety and transparency in ad placements becomes increasingly apparent, IAS and Double Verify’s extensions for YouTube Shorts could help the TikTok-lookalike court ...

The purpose of the pilot is to help brands target ads specifically on YouTube Shorts. It’s a common tactic for platforms not to give advertisers control over specific placements, especially for newer ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

Ad Formats & Placement. First Position targeting is available for both in-stream and Shorts ad formats, expanding the potential reach of these ads.

When you’re running video ads on YouTube, whether through a Demand Gen campaign or a Video campaign, you’ll primarily encounter three types of ad placements: in-stream, Shorts, and in-feed. 1 ...