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How hip hop artists win fans on YouTube
In today’s music scene, YouTube has become the ultimate stage for hip hop artists to showcase their craft, personality, and story. From music videos that double as cultural statements to ...
YouTune-Google music chief Lyor Cohen and Jidenna at YouTube Music's "Future of Music and AI" event in New York. Kevin Mazur/Getty Images for YouTube Music Before the discussion about the future of ...
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Hip-hop collabs get a YouTube upgrade
YouTube’s new ‘Collaborator’ feature lets up to four creators officially co-own a video, sharing credits, analytics, and reach. For hip-hop, where features and partnerships are a cultural staple, this ...
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