Through years of developing and perfecting online marketing strategies, I have found that Google AdWords is an effective way to drive traffic to your website. Unfortunately, it can also be a huge ...

Salesforce.com CEO Marc Benioff used a dinner presentation to Boston-area customers, analysts and members of the press Monday evening to announce a new search marketing service that will allow ...

In the first case of its kind in New Zealand, the High Court has found that using a competitor's trade mark as a Google AdWords keyword is not trade mark infringement. The case, InterCity Group (NZ) ...

In a move that publishers and advertisers alike have described as "inevitable," Google, Inc. said it will now serve Internet Advertising Bureau (IAB) standard banner ads in addition to text ads, as ...

The Court of Justice’s nuanced ruling in a dispute over the use of trademarked keywords answered some questions and raised others. Susanne Mellqvist and Maria Lagergren of Valea analyse the decision ...

In SKA-DAN v Bredenoord A/S, the Maritime and Commercial Court has held that Bredenoord's use of the mark SKA-DAN as an AdWord was contrary to the Marketing Practices Act. SKA-DAN, a Danish company, ...

The Cost per Click (CPC) for a Facebook ad is almost 70% less than Google AdWords CPC. What you should understand is that Google AdWords use keywords when advertising. So, you must use an appropriate ...

Advocate General Cruz Villalón has delivered his opinion in Wintersteiger AG v Products 4U Sondermaschinenbau GmbH, a request for a preliminary ruling concerning the interpretation of Article 5(3) of ...

On January 5, Google removed all App campaign placement data from several reports within the Google Ads API and the AdWords API. “We made this change because the data provided didn’t fully represent ...