Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity ...

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

This post is the third and final of a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the internet. It’s becoming eerily ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

In artificial intelligence, “semantics” refers to a machine’s ability to smartly segment information similar to how a human would. Different branches of machine learning may have different uses for ...

A monthly overview of things you need to know as an architect or aspiring architect. Kenneth Harris, a NASA veteran who worked on the James Webb Space Telescope, shares how hardware and software ...