AI Search Optimization (Artificial Intelligence Search Optimization) is a content optimization technique aimed at making content easier for AI search systems to discover, understand, and recommend.

The story of how SEO got its name reveals why AI-era acronyms – AIO, GEO, AEO – face the same challenges of credit, clarity, ...

AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.

This story was produced by Rob McManus and distributed by Next Net. Exploding Topics says Google gets about 16.4 billion searches every day. That tells us there are so many chances for brands to get ...

Understand the shift from SEO to GEO and how it transforms digital marketing with AI integration for better SERP visibility.

AI is forcing SEOs to rethink roles and tackle new challenges. Here’s what nine leaders say SEOs must do to thrive in the new ...

AI search optimization is the practice of improving a brand’s presence in AI-generated search results, such as Google AI Overviews, ChatGPT, and Perplexity. It focuses on building credibility through ...

Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

Unlike traditional SEO, which focuses on webpage rankings, GEO aims to have brand content directly referenced by AI and integrated into conversational answers. For instance, when a user asks, "What ...

AI search is rising, but data shows Google still drives results. Learn why SEO fundamentals – not hype – remain your best growth strategy.

As the internet evolves from pages and queries to prompts and conversations, businesses need to evolve with it.