Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how to use it well. But with bigger in ...

New IPA research also finds influencer marketing has the greatest long-term multiplier across all media channels, exceeding linear TV.

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

Recently, Inc. Editor-in-Chief Mike Hofman queried Inc. 5000 Community members on their best marketing channels. Generally speaking, founders said the highest-ROI now comes from methods that ...

Nielsen's new Marketing ROI Blueprint unlocks confident decisions. Understand strategies to prove the full business impact of ...

This story was produced by Billie Pollisotto and distributed by Next Net. Video marketing consistently outshines traditional advertising, proving itself as the stronger driver of engagement, ...

You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions.

Mailchimp’s recent Holiday Shopping Unwrapped report found that 43 per cent of shoppers made a purchase tied to at least one ...

LegalRev partners with HubSpot to provide U.S. law firms with full visibility into client acquisition funnels. This enables ...

GenAI adoption soaring, with 93% of CMOs reporting ROI while skepticism lingers over sustainability and ethical integration.

"AI ain't gonna pound in that fence post," Northern Tool + Equipment proclaimed on its Facebook. It's part of the ...