Creative output has traditionally required effort — hours spent staring down the empty page, crumpled drafts tossed in the trash. But through years or decades of dedicated toil, one could achieve ...

What is creativity if not reinvention? Forces like economic and political turmoil, artificial intelligence, and the shifting media landscape are challenging entire creative businesses and industries ...

When you hear the word “creative,” what comes to mind? For some, it’s a painter with a brush, a musician building a beat or a writer putting words on a page. But creativity is bigger than that. It’s ...

Creativity is a vital skill for personal and business success, yet many people struggle to nurture it — or they believe they can’t. Here are some practical steps and principles to align your mindset ...

Women are underrepresented in positions that signal high creativity, from Hollywood to the sciences to writing. In 2017, the U.S. Equal Employment Opportunity Commission charged six major film studios ...

“The psychological aspect of creativity has no readily identifiable analogue in the current wave of generative AI models.” What is creativity? We all know that U.S. courts have ruled that authors and ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

What’s the big idea? We are all creative beings because making your life is the ultimate creative act. For those who choose to tune their senses as artists, there are 10 key principles to improving ...

Rachel Feltman: For Scientific American’s Science Quickly, I’m Rachel Feltman. When it comes to art and creativity, humanity is in kind of a weird place at the moment. Just look at what’s playing at ...