It was a natural fit for both Hailey and Levi’s to partner for this campaign. “I’ve been wearing my 501 cut-offs since I can remember - I stole my first pair of Levi’s 501s from my dad,” says Bieber ...

Few things beat the feeling of brand-new jeans ahead of fall. The Levi’s 501 Original is down to $56, a savings of $24 off its usual $80 through midnight, Aug. 17. Like the black wash and want an even ...

When you toss an aluminum can or a cardboard box into your recycling bin, it will (hopefully) eventually become something new. What would it take to do the same with clothing? For a decade, the ...

Born in 1873 and loved by everyone from Hailey Bieber to Patti Smith, this is the story of the first and original jean They’ve been worn by a cowgirl poet, an astronaut, a bull rider, and too many ...

Although there is just one 501, the Levi’s jean has changed a little each decade since it was debuted (which was, for the record, the 1870s). The general premise, however, has remained: a ...

In the history of fashion, there are few articles of clothing that have not only stood the test of time but also evolved with each generation quite like the Levi’s 501, the original blue jean. While ...

Quality, sustainability, and heritage – Levi’s, known for disrupting the fashion world with their jeanswear, has always taken the idea of innovation to heart. While their inherent spirit exemplifies ...

There are jeans, and then there’s the Levi’s 501. Launched in 1890, it’s been a mainstay of American style, GQ’s pages, and my own closet. Probably yours, too. But here’s the rub: like Coke Classic or ...

The Levi’s® 501® is one of the most enduring style icons and only gets better with time. Since its creation in 1873, wearers have found countless ways to make the Levi’s® 501® their own – a testament ...

Planning on flexing your sartorial muscles in the blog arena? You’ll need to come packing. And no, we’re not referring to your pocket square game. Every week on The Eye, we’ll cover a basic term you ...