Running online marketing programs to communicate with customers can be a lot of fun, but requires careful planning and tools to track success. There are best practices marketers can use to improve the ...

The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you'll find internet marketers looking to hype up this supposed dream of making money ...

Marketing tools are as important to Internet businesses as they are to any other type of business. After all, marketing is marketing. Marketing that takes place online follows the same basic ...

Web site data collection has gotten more complicated over the years, as reliance on those metrics has grown. Where once site owners used to examine web server log files to see how visitors were ...

Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t ...

Today’s business environment is full of scrappy entrepreneurs and large, established corporations battling it out for market share. Increasing globalization, the rise of disruptive technologies and ...

Internet marketing companies cut 4,899 jobs in August, 44% less than July’s 8,697 and the lowest figure since last August when 4,193 positions were eliminated, according to outplacement agency Gray & ...

Traditional marketing and communication is about getting people to do things. Web marketing and communication is about helping people do things. "If you don't like a particular ad on your screen, just ...

If you own a small business and have tried to broaden your reach to potential customers or wanted to build upon your relationship with existing ones, chances are you’re familiar with at least some ...

There are many divergent views on the topic of consumer Web data collection. Some assert that it’s just how the Internet works and that there is nothing amiss with the data collection free-for-all we ...

Have you ever been followed around the Web for months by ads for a product that you considered (but decided against) buying from an online retailer? Have you seen ads on Facebook offering some product ...

Television programmers are looking to make the Web a lot more like TV. On Tuesday, the emerging-media group at Scripps Networks, part of the E. W. Scripps Company, plans to introduce an all-video Web ...