Walmart is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world’s largest ...

NBCUniversal (NBCU) and Walmart will introduce new shoppable experiences and measurement capabilities around live sports on Thanksgiving night (Nov. 28), per details shared with Marketing Dive. This ...

It’s time to start thinking about snagging the best deals during Black Friday sales this year — and Walmart has already leaked its discounts on the hottest holiday gifts. The commerce giant’s most ...

Walmart Inc. (NYSE: WMT) is quietly testing ads inside its new artificial intelligence shopping agent, Sparky — signaling a future where chatbot-powered recommendations become a major money-maker for ...

Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes that ...