LA CROSSE (WKBT) -- Valley View Mall transformed into a Halloween hotspot Sunday afternoon as local families celebrated the mall’s annual “Mall-O-Ween” event. From 3 to 5 p.m., children in creative ...

• Families enjoyed live music, face painting, holiday crafts and the opportunity to share Christmas wishes with Santa • Professional photos with Santa were available to help families create holiday ...

A newly circulated floor Valley View Mall floor plan is sparking speculation on social media that a Dave and Buster’s could be coming to the Star City, though mall officials have yet to confirm.

DaaBIN Store will soon close at Valley View Mall — but the store teases that they won’t be gone for good.

Welcome to Alice Column, in which Alice Laussade writes stories about things on the same day of every week, making it a column. Got an idea for a column? Start your own blog and write it up, you lazy ...

After years of false starts and abandoned plans, developer Scott Beck says something new is coming to the former Valley View mall site. Premier at Midtown, an $85 million mixed-use project with nearly ...

The mall, located along Highway 16, opened at 9:30 a.m. July 31, 1980. Construction workers prepare the site for Valley View Mall, at the corner of Hwys. 16 and 157. The mall opened in the summer of ...