If 2019 was the Year of the Pig in the Chinese Zodiac, it was also the Year of the VSCO Girl in U.S. retail. The first subset of Gen Z to demonstrate its spending power, the VSCO girl trend is giving ...

If you've spent any time on TikTok, you've definitely seen a VSCO girl meme. They're trying to #savetheturtles, love scrunchies, and sksksks their Hydro Flasks are so cute! But what does it REALLY ...

It’s the dead zone of Hot Girl Summer, but another label has dominated the feeds, confusing older millennials and Gen Xers who never thought they’d have to see scrunchies and puka shell necklaces ...

The latest style aspiration for teenagers is the "VSCO girl," an environmentally conscious, carefree young woman who wants nothing more than to hang out at the beach with her friends. But keeping up ...

If you've been noticing teen and tween fashion this year, you've probably spotted Hydro Flask water bottles, scrunchies and Birkenstocks. If you're a true trendspotter, you've like also noticed ...

In 2010, washed-out images of skinny and ethereal white women became the internet’s newest favorite aesthetic. On Tumblr, the platform du jour, there were photos of women, shoeless, in fields of ...

Like most things popularized on TikTok, VSCO girls seemed to pop up overnight. Or, at least the term for them did. They may have existed for much longer — recognized by their breezy, "California ...

In the weeks leading up to Halloween, I'm always torn about what I should dress up as. There are always the classic but safe options I fall back on, like being a witch or a ghost. But let's face it: ...

Assemble a few items from this VSCO starter pack for a quick and easy costume. Accessories are key: you'll need a scrunchie, the Hydro Flask, the backpack, and a puka shell necklace. Casual style is ...

Meghan Walbert is Lifehacker's Managing Editor. She has a degree in journalism and has worked at Lifehacker as a writer and editor since 2018, covering parenting, foster care, online child safety, and ...