People on TikTok have filmed themselves using Durex sexual lubricant on their faces as makeup primer. This has led to the hashtag #lubeprimer. (Photo by: Newscast/Universal Images Group via Getty ...

Another day, another TikTok beauty trend emerging — and this time, it's all about using lube as primer. Yes, you read that right: people are using lube to prime their skin for makeup. In his video, ...

A lot of us skip out on the primer, but it's a great tool to great a smooth canvas for makeup and prevent your foundation ...

It feels as if primer hired a sharp publicist a few years ago that made it their mission to spread the good word about this makeup product and how important it is to apply before foundation, concealer ...

Not only do the best makeup primers keep your look in place all day, they create a smooth base to apply your foundation. So which primer should you try? Find the 10 best makeup primers according to ...