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Max is going back to name HBO Max

Max is now HBO Max, again — here's how it could impact you

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

USA TODAY on MSN · 1d

Old is new again: Max is going back to the name HBO Max

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The Conversation on MSN · 15h

The rebrand that went full circle: HBO Max to New HBO Max

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

1don MSN

Max finally rebrands to HBO Max, and even the streaming service's announcement knows it's the right move: "The plot twist everyone's been waiting for"

It's not the first time the streamer has been rebranded, starting with HBO Go back in 2008, and followed by HBO Now in 2015, ...

TV Guide6d

The 37 Best Movies on HBO and Max Right Now (May 2025)

If you're looking for something good to watch, you'll find it on Max. A note about how this list was made: In the interest of keeping it relevant, we're emphasizing movies recently added to HBO ...

Tom's Guide4d

This DC superhero is confirmed to appear in 3 upcoming shows and movies — including 'Superman' and 'Peacemaker'

So, without further ado, here are the three upcoming DC shows and movies where you ... 2 premiere arrives on Max on August 21 at 9 p.m. ET. "Lanterns" is an upcoming HBO show centered around ...

WLRN14h

Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

1don MSN

Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

13d

Harry Potter TV show: everything we know so far about the upcoming HBO adaptation

The Harry Potter TV show will debut on HBO in 2026 or 2027. Magical news, though we're wishing it were sooner.

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