When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Now, as the dust clears and we settle into a new reality, it’s crucial to understand the evolving needs of the new customer. The following are the three driving forces shaping the new customer: Like ...

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy, and customer success. The way buyers make decisions has changed dramatically. They ...

Four types of American shoppers have altered the shopping landscape this holiday season. There's the bargain hunter who times deals. The midnight buyer who stays up late for discounts. The returner ...

"We are fundamentally in a different place than we were in March and April." – Geoff Freeman, Consumer Brands Association. We have seen this show already once this year, in full CinemaScope no less.